18 Instant Tips To Smarter Social Media Marketing Strategies

Comunicaciones 2.0

Tip #1: Analyze What You’re Doing with Social Media

68% of the marketers surveyed indicated that they measure the effectiveness of social media marketing. You can easily repeat this by creating landing pages specific to different campaigns and utilizing A/B testing of which landing pages work best for different forms of social media.

Related Resources from B2C
» Free Webcast: Using Data and Design to Create a Knockout Email Nurture Program

Tip #2: Don’t Get Stuck on Facebook Marketing Only

The majority of marketers reported that they either aren’t sure or they don’t feel that their Facebook marketing is working very well. The larger the business, however, the more they felt their efforts on Facebook were working. About 52% of businesses with over 1000 employees thought their Facebook marketing was on target but only 34% of small businesses felt their efforts were working.

The takeaway from this is that you should try different types of marketing and not only limit your efforts to Facebook. Programs like HootSuite can help you preschedule posts to different social media and may be a good solution for small business owners.

Tip #3: Go Mobile

State of Mobile 2013 (view full infographic here).

More and more people are using mobile devices. According to the Pew Research Internet Project 58% of Americans have a smart phone and about 42% own a tablet. The marketing report shows that marketing experts are starting to embrace this trend. About 43% of marketers surveyed said that their blogs are optimated for mobile readers. This is still a minority, but that percentage is up 15% from 2013.

Another market study by Super Monitor states that:

The average age for the first cell phone is now 13.Mobile web adoption is growing 8 times faster than web adoption did in the 1990s and early 2000s.50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online.Mobile-based searches make up one quarter of all searches.72% of tablet owners make purchases from their devices on a weekly basis.

What you can learn from this is that mobile browsing is on the rise and you should work toward a mobile-optimized blog.

Tip #4: Invest a Little Time

Screenshot from Social Media Examiner’s 2014 Social Media Industry Report

The average time marketers spend on social media each week was 6 hours.

About 37% were engaging in social media for 11 hours or more. Even if you have a very small budget, you need to allot some time to social media marketing. If you can afford to hire a social media marketer to do this work for you, however, it will free up your time for writing and other marketing efforts and increase the time spent on this endeavor.

Tip #5: Develop a Fan Base

The report states that 92% of marketers feel one of the biggest benefits of social media marketing is that company exposure is increased. They feel they gain new followers and that these followers are loyal fans. You can use this information to change the way you interact with your own followers. They are loyal friends to your business. Do you treat them that way? Do you engage them and post snippets that will interest them?

Tip #6: Use Three or More Networks

The majority of marketers promote on at least three social networks. The big three are Facebook, Twitter and Google+, but there are dozens of others out there. Does your site sell products crafters would be interested in? Then getting engaged on Pinterest is an excellent idea since the user base on Pinterest is women.

Tip #7: Plan Ahead

70% of marketers state that they post content on social media at least one time per day.

In order to keep up that type of pace, marketers must plan ahead. You should have an idea in mind for how you plan to promote for the month or even the quarter, content should be written ahead of time and posts scheduled to go up on social media in advance.

Tip #8: Partner with Other Businesses

The report also showed that those who have been marketing for a year or more tend to build more partnerships with other businesses. This increases your social media exposure, because these partners will promote your products and vice versa. Once you’ve been marketing for a bit, you may be approached about a partnership or decide to approach someone else. Keep in mind that the other business should be complimentary but not competition. In addition, make sure you want to put your name behind the product. Ask for a sample, test it out, check out reviews of the business to make sure there are no serious complaints. When you recommend a product to your readers, they expect you to have done a bit of research on that other product.

Tip #9: Get Engaged on the Top Platforms

Screenshot from Social Media Examiner’s 2014 Social Media Industry Report

As mentioned before, there are dozens upon dozens of different social media platforms to get involved in. However, one thing this report showed was that there are seven that are most frequently used by marketers. Those seven platforms were:


There is a reason these are the top seven and that has to do with the number of users they have and how much those users utilize the site. Make sure you utilize these platforms first before moving to others for the best results.

Tip #10: Videos Are on the Rise

Since 2013, blogging has slipped in rank slightly and YouTube has bumped it down. According to Invisia:

Video was the fastest growing form of ad format in 2012.According to ComScore, 45.4 percent of users viewed at least one video online over the course of a month.86% of colleges and universities have a presence on YouTube, according to the University of Dartmouth.

Smart marketers are utilizing videos to engage readers. From how-to videos to funny viral videos, there are a lot of different techniques you can use to engage your readers. If you aren’t already on YouTube, set up a channel for your business and figure out what you have to offer viewers.

Read more at http://www.business2community.com/social-media/18-instant-tips-smarter-social-media-marketing-strategies-0965078#2vuLm5D5WWMWVARD.99

Source: www.business2community.com

See on Scoop.itEstrategias de Social Media Marketing: