A Checklist for Building and Marketing Your Mobile Application

Comunicaciones 2.0

The checklist includes:

Mobile Application Strategy – the name, the platform and how you wish to generate revenue with it.Competitive Analysis – who is out there, what are they doing and not doing that can differentiate your mobile app?Website Setup – where will you promote the application, place buttons for mobile users, or insert meta information that displays your app?Building Your App – how can you optimize the design for the user and device and integrate it socially?Mobile App User Testing – release a beta version through a tool like TestFlight to identify bugs, solicit feedback, and observe usage of your app.App Store Optimization – the screenshots and content you provide on the app store can make a huge difference in whether or not people download it.Marketing Creatives – What videos, trailers, images and infographics can you distribute that promotes your mobile application?Social Media Activities – I probably would have just called this promotion and merged it with the creatives, but you do need to share the app’s capabilities often on social… where you’ll pick up a lot of users.Press Kit – Press releases, screenshots, company profile and targeted lists of sites to tell that your app has arrived!Marketing Budget – You had a development budget… what’s the marketing budget for your app?

Read more: A Checklist for Building and Marketing Your Mobile Application | Marketing Technology Blog http://www.marketingtechblog.com/checklist-building-marketing-mobile-application/#ixzz399up8nZY
Under Creative Commons License: Attribution
Follow us: @mktgtechblog on Twitter | marketingtechnology on Facebook

Source: www.marketingtechblog.com

Lista de temas sobre Marketing Mobile a considerar en toda estrategia #SOLOMO

See on Scoop.itEstrategias de Marketing y Posicionamiento: