How Google Query Refinement Works: Associations, relevance, and search volume


Associations, relevance, and search volume

Google’s recent patent on providing search query refinements offers lots of insight on how Google may deal with search situations that are ambiguous, too general, too narrow, or lack context (like the “oscar” search you just did). The patent describes the system for transforming the query into a better-phrased version of itself, so that Google can provide exactly the search results the user wants.

Your Keywords Are Not What You Think: How Google Query Refinement Works

7 ways Google rewrites search queries behind the scenes to produce better search results.