The complete guide to optimizing the content marketing lifecycle

Marketing de Contenidos

 

Fuente: Scoop.it

The complete guide to optimizing the content marketing lifecycle

Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is : There’s no denying it: content is the most important tool marketers can use, yet most are ill-prepared and lack the skills and resources to take it on.